Persuasive Communication: The Historical Context

 Persuasive Communication: The Historical Context 
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Communication as a field of academic study became established at universities in the western world during the 20th century. However, a systematic study of communication can be traced to classical Greeks (between the fourth and fifth centuries BC).  Their focus was on the study of oratory – the creation and delivery of spoken messages
In conclusion.
Persuasion is a powerful force in daily life and has a major influence on society and a whole. Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn. Sometimes we like to believe that we are immune to persuasion. That we have a natural ability to see through the sales pitch, comprehend the truth in a situation and come to conclusions all on our own. This might be true in some situations, but persuasion is not just an overzealous salesperson trying to sell you a car, or a television commercial enticing you to buy the latest and greatest product. Persuasion can be subtle, and how we respond to such influences can depend on a variety of factors. Interestingly, when we think of persuasion, negative examples are often the first to come to mind, but persuasion can also be used as a positive force. For example, public service campaigns that urge people to quit smoking are great examples of persuasion used to improve people’s lives. 
In this post, we have been learnt that persuasion is symbolic; utilizing words, images, sounds, etc and involves a deliberate attempt to influence others. In other words, during persuasion, people are not coerced; they are instead free to choose. The methods of transmitting persuasive messages can occur in a variety of ways, including verbally and nonverbally via television, radio, Internet or face-to-face communication

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